Matthew Syed s phenomenal bestseller will change the way you think about success – forever. Rebel Ideas examines the power of cognitive diversity – the ability to think differently about the world around us.

It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age – from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9 11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America s Deep South.

Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.